Blue Free Optical was started with a simple purpose: to give people a stylish and comfortable way to protect their eyes from harsh artificial light.
We come from roles in technology and finance that required hours and hours in front of computer screens. We’d leave the office with tired, strained eyes, sometimes headaches, and often blurry vision. While at the office, it often became hard to focus because of these symptoms. Our friends and colleagues had similar sentiments. Everyone wished there was a solution, but nothing existed that people wanted.
We set out on a mission to change that: to make eyes happier in our digital world. We spent the next year talking with those around us and realized that current computer glasses either didn’t work, were poorly designed, or both.
Our goal became clear: to reinvent blue-blocking glasses to be beautiful and effective. We worked hard to create a lens that could filter blue light well and eliminate glare; and we designed classically inspired frames built from cellulose acetate.